ABS advances into Europe

Posted: September 3, 2015

ABS Holdings is expanding further into Europe and it has created a new dedicated European sales team to lead the advance. This new division will be headed up by Ringo Baginda, who joined the company on September 1st as its new European director of sales.

Ringo is well known within the European market and has spent the last four years in a senior role at Scala Playhouse. ABS says his knowledge of the sector and past experience will be a huge asset to its new division. ABS Holdings CEO Tim Hemming explained: “I have known Ringo for a considerable number of years and know what an established figure he is in the industry, so to have this opportunity to secure his services was one we just couldn’t miss. His vast knowledge of the European market will be a tremendous asset to grow our EU business and profile. I am very much looking forward to working closely with him.”

ABS Holdings says its increasing popularity in Europe has been fuelled by supplying new ranges at great prices and with consistently healthy stock levels, and it now requires a dedicated European team to take care of its rising client base and introduce the company to even more customers. ABS will be offering European customers its full range of products, including market leading big name brands and its innovative own lines, such as its Minx, Linx and Kinx collections.

The company said in a statement: “While we have been successfully selling in Europe for a number of years, we feel that now is a great time to focus on a dedicated European sales team that understands the specific needs of that market. Our business has done particularly well at European shows and as a result our number of European accounts has really grown. Ringo and the team will service our existing accounts with a focus on developing fresh new business. Our brands, products and customer services have already made us the UK’s number one adult distributor, and our goal is to become an established distributor in mainland Europe, too.”

Ringo and the new European sales team can be contacted via eusales@absholdings.com

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