A new book, the DVD of the film and now a new Fifty Shades Collection

Posted: June 3, 2015

With its usual impeccable timing, Lovehoney has unveiled the latest collection in its line of Official Fifty Shades of Grey pleasure products to coincide with EL James’s latest novel and the DVD release of the first film in the series. Grey: Fifty Shades of Grey as told by Christian, will be released on June 18th and the DVD and Blu-ray of Fifty Shades of Grey – reportedly Amazon’s biggest ever pre-ordered title – will follow four days later.

The new Official Fifty Shades of Grey Playroom Collection includes six bedroom restraint pieces inspired by Christian Grey’s Red Room, including a bed stretcher, bed spreader, over the door restraint kit, over the bed cross restraint, arm restraint, and an adjustable spreader bar and cuffs, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger. The items will be available from distributors from June 2015.

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Lovehoney co-owner Neal Slateford said: “We designed the Playroom range with author EL James to give Fifty Shades of Grey and bondage fans some fantastic new offerings in the realm of bedroom restraints. These items allow fans to recreate the scenes they have read and seen in the Fifty Shades of Grey book and movie, as well as create their own scenarios.”

In a recent Lovehoney survey, 72% of those asked admitted to fantasising about tying another person up or being tied up and 60% of respondents considered themselves to have a BDSM or bondage fetish. Slateford said: “These stats show that bondage is now big business and we have a lot to thank Fifty Shades of Grey for.”

Lovehoney commercial director Ray Hayes added: “Fifty Shades of Grey is fast becoming one of the most recognisable brands in the world. We are building on the demand for the Official Fifty Shades of Grey products that consumers now want and recognise. It is another opportunity to add to the phenomenal success of the range achieved to date, and allows couples to further explore and fantasise with the range of products that Fifty Shades of Grey is able to offer.”

For more information contact your favourite Fifty Shades distributor or email tradesalesteam@lovehoney.co.uk

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